I never noticed this before. Eating Rice Krispies is like eating air. When I was a kid, I thought they were great, snap, crackle, pop, etc. The other day, since I was out of my usual "healthy" cereal, I tried a bowl. I was disappointed to discover that this popping good cereal tastes like chewing air. What a let down. To think that I enjoyed them as a kid. Alas, one more childhood memory shot down.